3 Great Questions About Semantic SEO
Semantic SEO is all about strategising about the intent of the consumer.
The first thing to remember is that if a website is designed with the customer in mind, then there should be no issue with the language used.
The first question is what are the role of semantics in relation to internet marketing?
SEO is getting the customer to the website. The website must retain the customer’s interest in order for it to be a success. It is no good if the customer clicks on your page following a Google search for a keyword, and bounces straight off the page finding that the website is not what they are looking for. This is where semantic SEO comes in, trying to get to the heart of the customer’s intent on typing those words into that search engine.
This can include thinking up the different reasons why someone might search for a particular phrase. Are they looking to buy something? Are they just doing some research?
The second reason that quality websites are important is that Google is trying to get smart to black hat SEO tactics all the time, which is why content is king. This is the most important thing which an SEO strategy must focus on in order to be resilient to Google updates.
So if you don’t have what the customer is looking for on the site, regardless of your keywords, then the customer won’t visit the page and the Google algorithms will penalise the site.
The second question is are keywords dead? Most SEO professionals will be focusing purely on a set of keywords for any one site. But it’s keywords along with effective white hat SEO tactics that make for the best combination, especially for a start up business. It’s often difficult for a brand new business to make it on the internet. Having a large volume of products can help, but also choosing specific keywords that precisely describe the product.
For specific products, Google is rolling out shopping changes which will mean that people eventually will have to pay to put their products in Google shopping so this could make specific keywords more of a challenge, which is why semantics are something to be aware of when creating your strategies. A third thing to think about is what is the future for Google searches? As Google become more and more wise to the patterns of searches, especially when you are signed into your Google account, will this have an effect on being able to predict the customer’s intent on typing a word into the search engine? Will there be a limit to the online behavior that search engines can map?
This may have an effect on the SEO strategies of the future, as we become wiser and wiser to consumer behavior online.
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