Still a Link Building Business

25 FEBRUARY 2015 BY 

You will have all probably watched Matt Cutts video about “Google without links” – In Summary they tried it internally – their SERP results were far worse – so for the foreseeable future they are staying.

Now that’s cleared up lets talk about link building – You may have read Matt Beswick’s post earlier this month about link building in 2014 (Old School tactics). He’s right with the only problem is that some clients are not willing to risk a guest editorial link despite what our industry thinks of the validity.

So how do people link?

There was a great post from October which was picked up this week from Deejan SEO on the art of link Earning, to summarise what Dan Petrovic was talking about was how people link naturally by:

  1. Attribution
  2. Citation
  3. Definition
  4. Expansion
  5. Identification
  6. Example
  7. Action
  8. Relationship

Is Google all cleaned up now?

Despite the fact that we have had the influx of Unnatural link messages and five penguin updates and refreshes, SERP results are still no cleaner – not to say that Google isn’t aware of temporary link schemes but still there is a lot missed links and some thing which simply can’t be picked up.

Data Knowledge

I’m a big fan of compelling data, but the current problems that I face with client are inter-related:

Clients are so scared of risk from links they are unhappy with even the best guest editorial

However they are of course unhappy with sites ranking above them. After being part of hundreds of re-inclusions and carrying out a lot of competitor research its easy to see where Google algorithms won’t get picked up and sites which are simply waiting to be penalised.

Three Sites – One Search Result

I’ve been hired to do a lot of link removal, disavow work – so I generally know, what should and shouldn’t get picked up but I recently carried out some competitor research for a SERP result when a client had ranked No.1 then fell and currently sits at No.4.

So who now ranks above them?

Well two of the results have come in from “Moneyweek” and the “Telegraph” so not competitors but both have gained natural links from companies in that niche who are sharing “News”, I can understand those search results.

Now bear in mind I took my client on in 2012 after they received a Link Warning, I’m aware their profile is very clean, but I’m going to show you information about three other results on the first page and their profile which are categorised as follows:

To read more please go to  still link building business